Press releases

London, UK – 12 March 2020

French Travel media Awards 2020 – And the winners are…
The Vallée de la Gastronomie – France ®, a new tourism project conceived as a food-and-wine-themed road trip route stretching from Dijon to Marseille, was launched to the British press last night (9 March) during a glamorous evening at the Morton Society in Finsbury, in the presence of French chef Raymond Blanc OBE.

The launch of the Vallée de la Gastronomie – France ® was followed by the presentation of this year’s French Travel Media Awards, following a voting selection by a five-strong jury panel. Making up the panel were Ian Murray, Executive Director of the Society of Editors; Ciara MacHugh, Communications Manager at Air France/KLM; Charlotte Wilmots, founder of Charlotte’s Web Public Relations; Rachel Johnston, PR Officer at Atout France and former journalist; and Anne Pedersen, Atout France’s Head of PR. A total of six awards were given out in categories including Wine & Gastronomy, Art & Culture and  City Breaks, with the addition of ‘Best Road Trip & Journey Feature’ as a new category to reflect the concept of the Vallée de la Gastronomie – France ®.

Click here[1] for the full press release.

London, UK – 17 June 2019

Atout France appoints new Director General Caroline Leboucher
Caroline Leboucher has joined Atout France, the France Tourism Development Agency, as Director General. Put forward by the company’s Board of Trustees, chaired by its President Christian Mantei, Caroline was appointed by Jean-Yves Le Drian, Minister of Europe and Foreign Affairs, at the Interministerial Council for Tourism on 16 May 2019.
Click here[2] for the full press release

London, UK – 8 March 2019

The trail of the Loire Valley Ladies
More female figures held power in France during the Renaissance than at any other time in its history. To mark the 500th anniversary of the birth of Catherine de Medici (owner of two iconic chateaux, Chaumont and Chenonceau), we shine the spotlight on these Ladies of the Loire Valley and a few of their modern-day counterparts – and offer yet more reasons to visit this iconic part of France in 2019.
Click here[3] for the full press release.

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